When Your 'Dream Business' Becomes a Nightmare: Burnout and Redefining Success with Jemma Broadstock [Ep 80]

What happens when you build a six-figure business that looks amazing on paper but leaves you completely burnt out and unfulfilled? In this episode, I sit down with Jemma Broadstock (AKA the happy coach and psychologist) to dive deep into one of the most important conversations happening in the online space right now: burnout and redefining success.

Jemma's story is both relatable and eye-opening. She started freelancing at just 16, accidentally grew an agency that hit six figures, and then... walked away from it all. Not because it wasn't successful, but because it wasn't her version of success.

We get into the nitty-gritty of how external advice can lead you to build a business that works on paper but not for your actual life. Jemma shares how she was doing work that wasn't the best use of her skills, serving clients in ways that didn't align with her values, and essentially "putting on a uniform every morning to be someone else."

One of my favorite parts of our conversation is when Jemma talks about purchasing from two different businesses in the same month - one completely automated and one totally personal. Guess which one made her feel more connected? This really challenged my own thinking about when to automate versus when to stay hands-on.

We also dig into practical psychology tools that help you identify when your problem isn't actually your strategy, marketing, or clients - but something deeper. Jemma introduces the "best possible business" exercise and explains why you need to do it multiple times to get the full picture.

If you've ever felt like you're working really hard but don't know where you're going, or if you've created something successful that just doesn't feel right for you, this episode is going to hit different. Jemma breaks down how to slow down to speed up and why sometimes the most illogical decision (like only doing one-to-one work when everyone says you need to scale) might be exactly what you need.

Resources from this episode:

• Take Jemma's 20-question assessment to get a personalized report on what area you should focus on to be happier and more fulfilled in your business

More about Jemma Broadstock:

Jemma (aka the Happy Coach & Psychologist)

Having worked in the online space for 10 years,Jemma started (and later closed) an agency due to burnout before making a return as a fully qualified and accredited coach. Now, she works specifically with individuals looking to build success from the inside out. With a BSc and MSc in Psychology, specialising in positive psychology and coaching psychology, Jemma's focus is on helping others cultivate more joy, fulfillment, and purpose in both their daily lives and work—without the burnout, of course.

Connect with Jemma Broadstock:

• Website: https://jemmabroadstock.com/
• Instagram: instagram.com/jemmabroadstock
• LinedIn: www.linkedin.com/in/jemmabroadstock/

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/