Turning Operations Into Your Edge (Ft. Jake Greenstein, Blueprint)

In this episode of Total Value Unlocked, Matt Zhang sits down with Jake Greenstein, CEO of Blueprint and Partner at Hivemind, to unpack why operations and infrastructure are becoming some of the most important levers in digital assets—and why most funds are still overlooking them

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Timestamps:

01:00 – Why infrastructure is the overlooked edge in digital assets

02:00 – Comparing crypto ops vs. traditional finance

04:00 – The current state of crypto operations: fragmented and homegrown

06:40 – How funds vs. builders approach operational challenges

09:00 – Introducing Blueprint: the vision and stack

10:30 – Staking infrastructure and PMS engine

12:45 – Blueprint as the “glue” for your stack

16:20 – Friction points in staking today

18:30 – Beyond staking: full orchestration across assets

20:30 – The digital asset lifecycle and multi-asset vision

22:30 – Who benefits most from Blueprint

24:30 – Key questions allocators should ask about ops readiness

26:45 – Rethinking risk management in crypto funds and treasuries

28:20 – Building Blueprint: challenges and execution

30:00 – What success looks like in the next 12 months

32:00 – DATs, TradFi–crypto crossover, and where Blueprint fits

34:00 – Where to find Blueprint and connect with Jake

Connect with Jake: https://www.linkedin.com/in/jake-greenstein-29479630

As a reminder, none of this discussion should be taken as investment or financial advice. Please refer to our website for more information or contact Hivemind directly for our list of investments