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STRonomics

Amenities that work Today

Sep 19, 2024
Explore the challenges in the short-term rental market, such as rising regulations and saturation. Discover how investing in unique amenities, like pickleball courts and saunas, can enhance guest experiences. Learn about the importance of understanding your target market and gathering guest feedback. Gain insights into effective marketing strategies and why small additions, like USB chargers and coffee bars, can have a big impact. Navigate the fatigue of similar listings to stand out and appeal to health-conscious guests with wellness amenities.
26:54

Podcast summary created with Snipd AI

Quick takeaways

  • Investing in specific amenities like pickleball courts can significantly enhance guest experiences, provided they align with target market preferences.
  • Effective marketing of unique amenities, such as saunas and coffee bars, is crucial for differentiation in a saturated short-term rental market.

Deep dives

Evaluating Amenities: The Pickleball Court Debate

The podcast discusses the potential investment in amenities for short-term rentals, particularly focusing on the viability of pickleball courts. Depending on the market, the cost of building a pickleball court can be prohibitive, as estimates can reach up to $60,000. For smaller properties, such as one to three-bedroom units, this investment is often deemed unnecessary since the target audience may not see significant interest in such amenities. Larger properties, however, located in family-friendly vacation markets, can benefit from a pickleball court, highlighting the importance of understanding the guest demographics before making such decisions.

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