Side Hustle School Ep. 3182 - STORY: Personal Trainer Pumps Up Breakfast
Sep 17, 2025
A dedicated personal trainer transforms breakfast with her high-protein pancake mix, reaping an impressive $25,000 monthly. Her inspiring journey showcases the challenges of building a healthy brand, utilizing social media for growth, and fostering community engagement. The joy of pancakes serves as a gateway to entrepreneurship, proving that a passion for wellness can lead to both personal fulfillment and financial success.
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Kitchen Tests Turned Into Real Orders
- Ashley Drummond tested demand by handing zipper bags of her pancake mix to clients and followers.
- Orders started via Instagram DMs and PayPal while she packed from her kitchen and shipped at the post office.
Local Media Sparked Growth—and Burnout
- A TV spot amplified demand but also highlighted her operational limits after growing local attention.
- She felt burned out from grocery runs, mixing, labeling, and daily post office trips before scaling.
Do The Homework Before Manufacturing
- When scaling a food product, research co-packers, regulations, and labeling thoroughly before committing.
- Ashley spent weeks cold-calling and Googling to learn food production rules and find a co-packer.