Generative Now | AI Builders on Creating the Future
PART 2: Matthew Hartman | The Value of Premium Content and the Shifting Economics of the Internet
Nov 21, 2024
Matthew Hartman, managing partner at Factorial Capital, shares insights on how AI is revolutionizing B2B SaaS. He discusses the emergence of personalized software solutions and the financial challenges of AI-driven services. Hartman also dives into how AI is reshaping the internet's economics, particularly the value of premium content and the importance of attention in digital advertising. Finally, he examines the evolving role of product managers, emphasizing the need for adaptability in this AI-driven landscape.
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Quick takeaways
- AI is reshaping B2B SaaS by demanding skilled teams that tailor solutions to specific industries for value generation.
- The decline in traditional advertising effectiveness due to AI-driven platforms requires content creators to explore new monetization models.
Deep dives
The Shift to AI-Native B2B SaaS Products
AI is transforming the landscape of B2B SaaS products, with a focus on building AI-native solutions. Key to this development are teams composed of skills in research, business, and product management, who understand how to tailor AI applications to specific industries. It is essential to analyze vertical markets to determine where value can be generated for new companies versus established ones. The potential for private equity-style investments in existing companies, where AI is introduced to enhance efficiency and reduce costs, is also being considered.
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