Generative Now | AI Builders on Creating the Future

PART 2: Matthew Hartman | The Value of Premium Content and the Shifting Economics of the Internet

Nov 21, 2024

Matthew Hartman, managing partner at Factorial Capital, shares insights on how AI is revolutionizing B2B SaaS. He discusses the emergence of personalized software solutions and the financial challenges of AI-driven services. Hartman also dives into how AI is reshaping the internet's economics, particularly the value of premium content and the importance of attention in digital advertising. Finally, he examines the evolving role of product managers, emphasizing the need for adaptability in this AI-driven landscape.

29:38

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Episode guests

Matthew Hartman

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Episode notes

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Quick takeaways

AI is reshaping B2B SaaS by demanding skilled teams that tailor solutions to specific industries for value generation.

The decline in traditional advertising effectiveness due to AI-driven platforms requires content creators to explore new monetization models.

Deep dives

The Shift to AI-Native B2B SaaS Products

AI is transforming the landscape of B2B SaaS products, with a focus on building AI-native solutions. Key to this development are teams composed of skills in research, business, and product management, who understand how to tailor AI applications to specific industries. It is essential to analyze vertical markets to determine where value can be generated for new companies versus established ones. The potential for private equity-style investments in existing companies, where AI is introduced to enhance efficiency and reduce costs, is also being considered.

Intro

2min

Innovative Customer Acquisition Strategies

4min

AI and the Future of Internet Economics

13min

Niche Solutions in Software Development

5min

The Evolving Role of Product Managers in the Age of AI

2min

The Dynamics of Prompt Engineering and Tech Defensibility

3min

We are back with PART 2 of our conversation with Matthew Hartman, a managing partner at the venture firm, Factorial Capital. Factorial partners with angel operators, with a focus on startups in the AI space. Host and Lightspeed Partner Michael Mignano talks with Matt about the value of premium content, software on demand, and the shifting economics of the Internet. Plus, is this actually the moment for product managers?

(00:00) Introduction
(00:38) AI in B2B SaaS Products
(02:58) www.nysignal.com
(07:05) The Future of Advertising and AI
(09:07) Attention Is All You Need
(11:23) Entertainment and Productivity
(19:02) Zero Coding Apps and Products
(21:39) www.myrequestroom.com
(24:28) Is it an AI wrapper or does it lack defensibility?

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