Generative Now | AI Builders on Creating the Future

PART 2: Matthew Hartman | The Value of Premium Content and the Shifting Economics of the Internet

Nov 21, 2024
Matthew Hartman, managing partner at Factorial Capital, shares insights on how AI is revolutionizing B2B SaaS. He discusses the emergence of personalized software solutions and the financial challenges of AI-driven services. Hartman also dives into how AI is reshaping the internet's economics, particularly the value of premium content and the importance of attention in digital advertising. Finally, he examines the evolving role of product managers, emphasizing the need for adaptability in this AI-driven landscape.
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INSIGHT

AI-Native B2B SaaS

  • Building AI-native B2B SaaS products requires a researcher, a business person, and a product person.
  • Consider acquiring existing companies with customers instead of starting from scratch.
ANECDOTE

Personalized NYC News

  • Matthew Hartman created a personalized newsletter from NYC local news RSS feeds.
  • Users control prompts, focusing on desired topics like economic policy or transportation.
INSIGHT

AI's Impact on Internet Economics

  • The internet's free model relies on ads served alongside search results.
  • AI agents disrupt this by retrieving information directly, potentially impacting content creator revenue.
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