One of Canada's best kept secrets, Northland Properties is a family business that operates an impressive portfolio of businesses including restaurants, resorts, sports teams and hotels!

In 2021, the Sandman Hotels within the Group completed a dramatic digital transformation of their loyalty program, and in this episode, I'm joined by Fiona McFaul, the Vice President of Marketing and Loyalty for the Sandman Group who shares their journey one year on from launching their RSVP Rewards program.

Show Notes:

1) Fiona McFaul, Vice President of Marketing and Loyalty for the Sandman Group

2) Sandman Hotels

3) Sandman RSVP Rewards program

Adele, Taylor Swift, or Whitney Houston: Who's the GOAT?