The What, Why, and How of Podcasting

If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own?

Podcasts are easier to create than you might think.

They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode.

If you've been on the sidelines, this episode will hopefully push you over the edge into launching your own podcast!

Episodes mentioned in the show:

175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts

Links mentioned in the show: (affiliate)

External Microphones for Podcast Recording:

• Samson Q2U: https://amzn.to/32WJJn9
• Audio Technica ATR2100: https://amzn.to/3j3LOna
• Blue Yeti: https://amzn.to/32TWoqW
• RODE Podcaster: https://amzn.to/3iSKW4u

Podcast Hosts:

• Buzzsprout: https://nealschaffer.com/buzzsprout
• Libsyn
• Anchor.fm
• Captivate
• Whooshkaa

Outsourcing Help:

• Fiverr: https://nealschaffer.com/fiverr
• Upwork

Podcast Audio Recording Software

• Squadcast: https://nealschaffer.com/squadcast
• Zencaster
• Zoom
• Skype
• Google Meet

Key Highlights

[06:35] The Most Misunderstood Form of Marketing

[09:04] Why It Is Powerful To Have a Podcast

[09:44] Influencer Marketing in Podcasting

[10:40] Four Main Types of Content Mediums

[11:28] Podcast Statistics

[12:18] The Average Hours Podcast Listeners Spend On Listening to Podcasts Every Week

[12:44] How Podcast Generates Relationships

[12:33] The Currency of Digital Marketing

[13:45] How to Repurpose Podcast

[14:42] 7 Points You Need To Get Started in Podcasting

[16:51] 5 Choices of Platform to Create and Upload Your Podcast

[18:12] Conclusion

Notable Quotes

• Not only can you ask other people to be on your podcast when I'm talking about other people, but I'm also talking about influencers in your industry, other content creators, you can now access their audience by appearing on their podcast as a guest.
• That is a significant time that they are investing in your content more than any other network really more than any other type of content medium or social media. That is a unique thing that podcasting has going for it.
• Another great thing about podcasts is they generate content, you need content for everything that you do in digital and social media. It is the currency of digital marketing. 
• Podcasting is the ultimate media in w

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com