Behind the Stays She's on a Mission to Build Iconic Stays Near Every U.S. National Park: Meet Hillary Flur of Folly
Meet Hillary Flur, the Co-Founder and Co-Visionary behind Folly, a collection of stunning off-grid retreats in the Mojave Desert and beyond that are redefining sustainable luxury travel.
Hillary didn’t start out in hospitality. She began her hospitality entrepreneurship journey by renting out a small, kitchen-less studio apartment on Airbnb—but what started as a side hustle quickly evolved into a portfolio of design-forward, off-grid getaways that blend architecture, nature, and luxury in a next-gen, outo-of-this-world sort of way.
In this conversation, we dive deep into Hillary’s journey—from surviving her first DIY build in Joshua Tree to creating expansive desert compounds that attract everyone from A-list celebrities to adventure-seeking travelers.
Tune in to hear:
- Where the idea of creating magical, architecturally stunning stays first came from
- The challenges of scaling unique stays like Folly’s and why they’re betting on pop-up locations next
- The genius behind Folly’s exclusive membership program and how it offers hyper-personalized stays for their guests
- Why Hillary believes AI will be pivotal in helping hoteliers and hospitality entrepreneurs hyper-personalize their guest experience at scale
- Hillary’s vision of having a Folly near every National Park
- And so much more
Alright friends, without further ado, get ready to meet Hillary.
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About the Show
Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai
Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.