Brad Smith is a digital consulting expert from the UK and founder of Succeed Digital Consulting, which helps agencies better position themselves in the market and grow their digital business.
In this episode, we discuss how important it is for sales and marketing teams to be aligned and work towards the same clearly outlined goals in order to truly bring value to a business. Brad describes the steps needed for alignment of sales and marketing, also including some concrete examples and addressing some of the main pitfalls that can cause a misalignment.
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