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Consolidation as Strategy: Razor Group's Path to Market Leadership - Razor Group Founder Tushar Ahluwalia

Apr 5, 2024

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Tushar Ahluwalia founded the Razor Group together with his founding team in 2020. Since then, the Razor Group has received more than one billion dollars in investment and credit, acquired and consolidated many Amazon FBA businesses and most recently some Amazon aggregators, such as Perch.

Today, the Razor Group is the largest remaining player on the market in terms of sales and serves a product catalog of around 40,000 SKUs.

The vision: to revolutionize e-commerce and shine in front of consumers with outstanding products. A concept that shone during Corona, but is now more of an anti-hype. Nevertheless, Tushar and his team have managed to scale extremely quickly. In this interview, he reveals to Fabian what his tricks and learnings are and what makes his business model so special.

What you learn:

Fast scaling: What do you need to be prepared for when hyperscaling? What are the stumbling blocks?
What was the Razor Group's A-Team? How was the founding team put together?
Is a company ever "too big to fail"?
Why do so many of the Buy & Build models from the Amazon FBA space fail?
Why is it attractive for Razor to consolidate these faltering players?
Where should the Razor Group develop in the future?

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Tushar Ahluwalia

LinkedIn: https://www.linkedin.com/in/tushar-ahluwalia/

Razor Group: https://www.razor-group.com/

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Marker:

(00:00:00) What are the good and the hard things about hyperscaling?

(00:04:09) What made the perfect founding team for Razor, and what were the first steps to create momentum?

(00:16:34) What must we know about the aggregators (like Perch, Stryze and others) you bought and why they sold to you?

(00:27:58) How exposed is Razor to leverage?

(00:34:06) Is the Razor Group too big to fail after consolidating with Perch?

(00:36:59) What is the vision for the next few years for the Razor Group