"Pigs Get Fat, Hogs Get Slaughtered!" #1 Advice to Entrepreneurs From Man That Made Google Analytics | 008

Nov 8, 2023

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Get ready for an epic rollercoaster ride of entrepreneurial insights as we chat with Brett Crosby, Co-Founder of Urchin, which was acquired by Google to become Google Analytics, and more recently, as the Co-Founder and COO of PeerStreet, a Real Estate company that allows for direct fractional investment. It's a story of passion, challenges, perseverance, and the incredible drive to innovate in an unfamiliar terrain.

In the first half of our discussion, Brett shares the exhilarating early days of building and pioneering in the web analytics space with Urchin. Then, fasten your seatbelts as he opens up about the high stakes drama of trying to close an acquisition agreement with Google that was hanging in the balance mere moments prior to him walking down the aisle at his own wedding. It's a thrilling story of corporate negotiations, complete with unexpected leaks and last-minute deals.

As we move towards the end, Brett takes a deep dive into the challenges and triumphs of launching Google Analytics, revealing how a seemingly insurmountable opposition turned into a resounding success, and how their work reshaped analytics for good. He shares remarkable anecdotes from his time at Google before shifting gears to discuss PeerStreet’s mission to revolutionize the mortgage industry. Whether you’re an aspiring entrepreneur or a seasoned business veteran, Brett Crosby’s journey is sure to inspire, intrigue, and inform.

0:00 Brett Shares Journey and Impact
3:48 Building Websites, Pivoting to Analytics
12:28 Surviving Challenges and Pivoting Business Model
22:49 Web Analytics Evolution
31:20 Acquisition Drama with Google
45:33 Google Analytics Challenges and Successes
50:43 Quirky and Interesting Experiences at Google
58:29 Building PeerStreet
1:05:10 Founder Advice and Personal Experiences
1:14:34 Career Reflections, Personal Growth, and AI
1:26:35 Thoughts on Diet and Lifestyle Choices

You can find Vinny's book recommendation here: https://amzn.to/3FMCj8I

You can find Vinny's Seed Oil Scout App Recommendation Here: https://www.seedoilscout.com/

Plants are trying to kill you - Dr Anthony Chaffee: https://www.youtube.com/watch?v=j1cqNDDG4aA

You can find Brett's book recommendation here: https://amzn.to/3QrPctN

You can find Brett's Tequila recommendation - Solento Organic Tequila here: https://solentotequila.com/

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LinkedIn: https://www.linkedin.com/in/brettcrosby/
X: https://twitter.com/brettc
IG: https://www.instagram.com/brettcrosby/

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