When John Rossman is not busy delivering keynote addresses to large audiences or consulting with brands we recognize, he still finds time to write.

John is making his third appearance on the show after our conversations about two of his other books: The Amazon Way and Big Bet Leadership.

John's newest project is a 54-page manifesto entitled The Pig, The Lipstick, and The Playbook of Champions. It shows organizations how to escape their self-created world of mediocrity.