One of my first business trips was to Scotland, and it was more like a nightmare rather than a dream come true. I was there because a big soup company wanted me to come up with their next soup sub-brand, and we all know that good stuff happens by finding a way to sit down and talk to people. 

I could have used Susan Weinschenk’s help back then because she is an expert in human behaviour and what makes us tick. She’s got a PhD in Psychology, has a number of books under her belt, including 100 Things Every Designer Needs to Know About People, and is the Chief Behavioral Scientist and CEO at The Team W. Susan calls herself a ‘science nerd,’ and she’s been like this since way back when. Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/ 

Susan reads two pages from ‘Beyond Happiness’ by Ezra Bayda. [reading begins at 15:55] 

Hear us discuss: 

“You’ve got to own this story.” [9:10] | The idea of happiness. [20:04] | Understanding reality. [24:29] | Our cognitive biases. [27:51] | How to make better decisions: “Let your unconscious do its thing.” [30:55]