Today we spoke with Tim Del Castillo of the Castle Law: California Employment Counsel about building a successful employment law practice. He discussed the importance of using technology to streamline processes, staying up to date on legal developments, and keeping in touch with clients. He also highlighted the need for lawyers to use networking and content marketing tactics to help promote their firm.

Episode Highlights

• How Tim got into the practice of employment law. - 4:01
• Going from being a principal to a lawyer. - 5:22
• Clever branding: How Tim came up with their brand name and tagline. - 8:23
• Using AI in legal logo design. - 10:14
• Staying on top of the practice from a professional development standpoint while running a firm with several employees. - 12:45
• What strategies he employs as a networker to try to get cases. - 15:25
• The importance of hiring a coach for your business. - 17:59
• Marketing for growing a law practice. - 20:26
• Automation in the legal practice: Installing and deploying new technology in the firm. - 22:18 Episode Resources
• Connect with Jared Correia
• jared@redcavelegal.com
• https://redcavelegal.com/
• https://www.linkedin.com/in/jaredcorreia
• https://twitter.com/RedCaveLegal
• Connect with Tim del Castillo
• https://www.castleemploymentlaw.com/
• https://www.linkedin.com/in/timdelco