

CDO Matters Ep. 70 | The State of MDM 2025
Feb 21, 2025
Explore the transformative impact of AI on Master Data Management as it heads into 2025. Discover how cloud migrations and unstructured data are reshaping strategies. Insights from the latest market analysis reveal ROI challenges and shifts among vendors. The discussion emphasizes the need for robust data foundations and centralized governance in evolving data landscapes. Personal anecdotes enrich the exchange, creating a community feel while unpacking the complexities and future trends in MDM.
AI Snips
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Transcript
Episode notes
MDM as a Must-Have
- MDM is transitioning from a "nice-to-have" to a "must-have".
- Consistent growth and wider adoption by smaller companies confirm this trend.
Contextual Truth
- Businesses often have varying definitions of "truth" across departments.
- MDM helps reconcile these by managing multiple "truths" in a central hub.
AI Hype vs. Reality
- Generative AI's reliance on text makes it difficult to directly utilize structured MDM data.
- Classic AI, including machine learning, benefits from MDM's structured data.