The Current State of Master Data Management (MDM)

MDM is experiencing a consistent growth pattern, showing annual growth rates of 5-9%, which contrasts with other data-focused trends that have come and gone. It has shifted from being a luxury to a necessity for organizations realizing the importance of reliable data foundations. Companies of varying sizes, including those with revenues around $100 million, are increasingly entering the MDM market due to lowered costs and a better understanding of its significance. This strong yet steady growth indicates that MDM's relevance will continue as businesses seek enhanced data quality and governance.