Birthdays - when they got commericalised In this podcast, we learn more the evolution of birthday celebrations from ancient rituals to widespread personal festivities, highlighting the role of marketing and promotional strategies in this transformation. She noted that the commercialisation of birthdays began in the 19th and 20th centuries, with businesses recognizing the economic potential of these celebrations. In contemporary marketing, birthdays represent opportunities for businesses to engage with customers on a personal level, through personalised emails, exclusive discounts, and birthday clubs. Effective marketing can lead to increased customer satisfaction and loyalty, as well as repeat business. Susan concluded by suggesting that businesses consider incorporating personalised promotions into their marketing strategies, not just for birthdays, but also for anniversaries and employee join dates.

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