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In this episode, Tracy shares her journey of growing a business from $40 million to $200 million and the strategic decision-making behind selling at the right time. She discusses the importance of recognizing market conditions, operational efficiencies, and leveraging AI to increase company value. Tracy also offers invaluable advice for families with private equity holdings, stressing the need to focus on cash flow, profitability, and long-term growth. She emphasizes how finding operational improvements can lead to better returns and why timing the market plays a crucial role in business success.

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Building & Selling a Business: Operational Efficiencies, AI, and Timing the Market