Liberating high-achievers from corporate suffering - The LiiP with Huw Edwards, CEO, CyberFortress

When running an Insurance leadership Podcast it's sometimes nice to connect with someone on something that isn't just Insurance. Huw Edwards is a CEO and Co-Founder on a mission firstly to deliver a world-class insurance solution to eCommerce businesses with Cyber Fortress but also to rescue "over-educated, high achievers from corporate suffering". 

It's a mission that we both share - you can work hard, be successful outside of the big corporate world so why don't more people do it?  

This was a fun conversation, in it we talk about: 

• How the Welsh accent is received in the USA (as Australian) 
• How parametric applies to the eCommerce industry and why it's a better model for SMEs 
• Capturing the human element in the cyber risk model 
• Building the right partnerships for cyber cover  
• SME cyber - is the consumer educated enough to the risk? 
• Embedded insurance finding the right partners and the right touchpoints on the consumer journey 
• Corporate life - why is Huw on a mission to "alleviate suffering" for corporate  
• We talk entrepreneurship and ultra-marathons - you can't control all the variables bad things will happen 
• I foolishly announce I'm doing an Ultra-marathon..... 
• Can you learn entrepreneurship? 
• Huws journey from Oxford - Goldmans - Bridgewater capital to entrepreneur the search for purpose  
• Entrepreneurship theme - we don't like to be told what to do! 
• Is creativity the thing corporate culture crushes? 
• Can we allow people more freedoms in corporate culture? What's the balance? 
• How do we connect as teams in a fully remote environment? 
• Does the office make way for the creative hubs/meeting space/clubhouse? 
• Don't demonize the corporate culture - all corporates were a start-up once! 
• Intrapreneur? BS? 

Innovation labs -  without budget and authority what's the point?  

Thanks, Huw for your time - I really enjoyed that conversation!  

This podcast was brought to you by FinPro an executive recruitment business that works in the Insurance and Instech space   

Our host is FinPro Director, Alex Bond  

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