“If you can understand business, it will make you a better marketer.”

JC Polonia is the Head of Growth at LOOP, a car insurance company based out of Austin, Texas, that takes biased and discriminatory data out of the industry. He’s also the founder of Digitality, a New York-based performance and production marketing agency. From local small businesses to venture-backed companies, JC developed his chops for growth marketing from the grassroots. Data-driven and results-oriented, his efforts revolve around paid media buying and conversion rate optimization.

Questions and topics we covered include:

• How to pitch marketing services to local businesses using side hustles
• Why the marketing agency still works as a business model
• The benefits of working in-house instead of working at an agency
• How JC defines what a growth team actually does (hint: it’s not just media buying)
• Why should marketers understand both the company’s brand and the company’s business fundamentals?
• The importance of knowing what stage your company is in
• What does it mean to be “resourceful” as a marketer?
• The challenges of being a people manager?
• How to approach internal marketing with the CEO and CFO?

And more!

Say hello to JC via LinkedIn - https://www.linkedin.com/in/jcpolonia/

And say hi via Instagram (his reels are great) - https://www.instagram.com/jc.polonia/

And connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/

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