People Property Place José Pellicer, Founder Partner of Evonite – De-Globalisation, Contrarian Bets & The Next Decade of Real Estate
Oct 20, 2025
José Pellicer, Founder Partner at Evonite, is a seasoned real estate strategist with a rich history in investment banking. He dives into the implications of de-globalisation on real estate, highlighting the need for strategic adaptability in a changing market. José critiques popular thematic investing and emphasizes finding opportunities in mispriced assets like mid-tier offices. He draws parallels between historical market cycles and today's uncertainties, advocating for a well-rounded approach to risk management. Finally, he shares intriguing contrarian investment ideas.
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Geopolitics Now Shapes Real Estate
- The global order is fragmenting into an 'America first' world with China as an alternative power.
- This shift makes geopolitical risk a central input to real estate decisions over the next decade.
How Real Estate Chose José
- José recounts how he ended up in real estate after Deutsche Bank shifted his team's focus post-dotcom bust.
- That move transformed him from an applied economist wannabe to a career real estate strategist.
Embed Strategists In The Business
- Embed strategy teams deeply into the business to extract more value from research.
- Use strategists to map macro political trends to property opportunities and package actions accordingly.
