

Ep. 2575 How the People Wrested the Web From Bill Gates
24 snips Nov 29, 2024
Ken McCarthy, a pioneering copywriter and author pivotal in the development of the World Wide Web, shares insights into the internet's transformative journey. He reminisces about the dawn of online advertising and the excitement of early BBS days. McCarthy discusses the rise of innovative web technologies in the face of corporate dominance and emphasizes the internet's role in democratizing information. The conversation also tackles the ongoing fight for freedom online and the importance of audience engagement in shaping the future.
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Early Online Experiences
- Before the World Wide Web, people went online through BBSs.
- These allowed one user at a time to connect, leave messages, and share files.
Two Online Universes
- In the early 90s, two separate online worlds existed: BBSs with limited users and the internet limited to academics/military.
- Connecting to different BBSs required redialing and long-distance charges, while the internet, though free and vast, lacked visuals and search engines.
Kennedy Conference Talk
- Ken McCarthy gave a talk at a Dan Kennedy conference in 1993 to explain the potential of the internet to marketers.
- He suggested a future convergence of technologies, similar to how railroads and printing enabled Sears' catalog.