Curating and Building a Unique Brand Discovery Experience with Emily Schildt of Pop Up Grocer

Today on the podcast, Sam chats with Emily Schildt, a second-time entrepreneur who has started a multi-million dollar business in the grocery space. Emily is flipping brand discovery on its head with her business Pop Up Grocer, an innovative take on grocery shopping. Originally, Emily developed a branding business called Sourdough, but found a major opportunity to help support new brands, and bring new brands to hungry shoppers. What You Will Discover This Week: The driving criteria that Emily follows when evaluating which brands to feature in Pop Up Grocer. How brands are refashioning beloved childhood products and surfacing nostalgia to attract new customers. How proper branding is 100% a non-negotiable and has a major impact on whether or not someone decides to purchase a product. What it takes to be a founder and how having a deep connection to your product helps build a community. Mentioned: https://www.popupgrocer.co (Pop Up Grocer) https://www.instagram.com/popup.grocer/ (Pop Up Grocer on Instagram) https://www.thenextbigthingpodcast.com (Contact Us)