186. Why the Fastest-Growing Brands Start With “Who,” Not “What”

Most growth marketing strategies start with what to do — launch a new campaign, open a new channel, or create a new product.
But the fastest-growing brands today start somewhere very different: with who they’re growing with.

In this episode, Sonia Thompson, inclusive marketing strategist and host of Inclusion & Marketing, breaks down the mindset shift powering today’s fastest-growing brands — the shift from what to who.

You’ll learn:

• Why effective growth marketing begins with people, not platforms.

• How brands like Stanley, Walmart, and Toyota built loyalty by serving growth communities.

• Practical ways to identify the audiences that will fuel your next stage of growth.

Whether you lead marketing for a global brand or run a growing business, you’ll walk away with a clear framework for designing growth marketing strategies that start with people — and deliver stronger, more sustainable results.

Because when you start with who, the what takes care of itself.

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