Everyday AI Podcast – An AI and ChatGPT Podcast EP 558: Apple cooked on AI? Apple's Siri failure and the end of its AI innovation
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Jul 1, 2025 Apple is reportedly considering outsourcing its AI development, turning to competitors like OpenAI and Anthropic amid struggles with Siri. Recent insights highlight how heavy investments have led to minimal results, and Siri's stagnant innovation raises red flags. The discussion touches on the implications of this strategy shift, contrasting Apple's challenges with competitors like Google and Amazon, who are advancing rapidly in the AI space. Can Apple reclaim its innovative edge, or is it too late?
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Apple's AI Struggle and Outsourcing
- Apple's generative AI struggle is marked by failure to develop a smarter Siri internally. - Instead, Apple is reportedly considering outsourcing this key AI feature to competitors like OpenAI and Anthropic.
Apple's Underwhelming AI Progress
- Apple's AI efforts have delivered only trivial features like combining emojis, considered joke-worthy by consumers. - The slow and underwhelming Siri improvements contrast sharply with competitors' rapid AI advances.
Apple's Shift from Vertical Integration
- Apple requested custom AI models from competitors instead of developing or adapting existing ones internally. - This marks a significant departure from Apple's tradition of vertical integration and in-house innovation.