A Beginner's Guide to AI AI Content Marketing: Shaheen Samavati on Playbooks That Actually Work
🚀 In this episode of Beginner’s Guide to AI, Dietmar Fischer sits down with Shaheen Samavati, co-founder & CEO of VeraContent, to discuss how AI is transforming content marketing in 2025.
From experimenting with pre-ChatGPT tools to building scalable AI workflows, Shaheen shares how her agency integrates AI into content creation, operations, and client projects. She also opens up about challenges like brand voice, quality control, and client trust — and what the future holds for marketers adopting AI.
📧💌📧
Tune in to get my thoughts and all episodes, don't forget to subscribe to our Newsletter: beginnersguide.nl
📧💌📧
🌍 Leading an international content agency in Spain, Shaheen offers a practical, no-fluff perspective on the “adopt-or-die” reality facing content marketers today.
How AI reshapes content marketing strategy and agency workflows
Why adopting AI is no longer optional in content creation
Balancing brand voice, speed, and quality with generative AI
How clients react to AI-driven content — and what wins them over
Future trends: AI SEO, AI video, AI email tools
💡 Shaheen's Quotes:
“It’s kind of an adopt-or-die situation for anyone in the content business.”
“We’re moving from testing tools to building repeatable, scalable AI workflows.”
🧾 Chapters (experimental feature)
00:00 Welcome & Episode setup
02:15 Shaheen’s journey & founding Vera Content
07:40 Early experiments with AI in content
12:05 The “adopt-or-die” moment for content marketing
15:30 How AI reshaped content creation workflows
20:45 Backend operations & scaling with AI
25:10 Client adoption & resistance
30:05 Balancing quality, brand voice & speed
35:20 Looking ahead — future of AI in marketing
Where to find VeraContent: 🔗 VeraContent
Where to find Shaheen: 👩🏼🦰 Shaheen Samavati
Here is her landing page prompt tutorial on YouTube
And this is the replay of the webinar about AI for marketing teams
🎵 Music credit: "Modern Situations" by Unicorn Heads