#179: Will Taylor (ICC T20 World Cup) - How the ICC are building communities of cricket fans

May 30, 2022

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Hello friends !

Do you ever wonder how an international competition goes about increasing fan engagement?

Introducing ‘SQUADS’, an initiative by the ICC T20 Cricket World Cup to bring international communities within Australia together before the big tournament.

Today, we are joined by Will Taylor, expert community builder and key holder of some MASSIVE social accounts.

Will talks about the benefits of getting experience overseas and how he landed the sweet gig of following the ATP tour all around the world! We’re talking three years of snapping social media content of the likes of Rafael Nadal and Roger Federer - yes please!

For a look inside global experience on the socials, tune into episode #179 with Will!

We cover:

The building excitement for the T20 Cricket World Cup
What goes into fan engagement of an International competition
The ‘SQUADS’ initiative, and how you can get involved
How to handle missing out on opportunities
The critical skills involved in social media work & fan engagement
The motivations behind Will’s career

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