Rise of RevOps and Importance of Looking Forward in Work and Life With Andy Mowat
Oct 2, 2023
auto_awesome
Andy Mowat, with extensive experience in building sales and marketing engines, discusses the Rise of RevOps. Topics include challenges faced by niche products, emotional burdens of CEOs, significance of RevOps in scaling organizations, and reflections on the entrepreneurial journey and cultural contrasts.
NetSuite offers businesses enhanced visibility into operations with special financing options.
Andy Mowat highlights the importance of RevOps in scaling organizations effectively.
Deep dives
NetSuite's Financial Management and Special Financing Offer
NetSuite by Oracle offers businesses enhanced visibility into their operations, covering aspects like finances, inventory, HR, and e-commerce. Over 33,000 companies have upgraded to NetSuite to gain better control over their business operations. For the first time, NetSuite is providing a special financing option, allowing businesses to defer payments for a full NetSuite implementation for six months without any interest, a deal considered unprecedented in the industry.
Gated's Journey and Decision to Shut Down
Andy Moet, former RevOps leader at companies like Upwork, Box, and Culture Amp, shared the journey of his startup, Gated, which aimed to revolutionize email communication. Despite positive user feedback and significant impact on email productivity, Gated faced challenges related to security concerns, behavioral aspects, and varied email management practices, leading to its decision to shut down despite a successful conversion funnel and brand virality.
Importance of Revenue Operations (RevOps) and Organizational Scaling
Andy emphasized the significance of RevOps in scaling organizations effectively, highlighting the need to establish efficient systems, processes, and team structures. He stressed the importance of considering when to introduce a RevOps team, suggesting that companies often either delay or prematurely hire for this role. By aligning marketing, sales, and customer success operations under a revenue-focused framework, companies can enhance cross-functional collaboration and optimize their growth strategies.
Andy Mowat spent his career building sales and marketing engines for world-beating companies such as Upwork, Box, and Culture Amp. Andy thinks deeply about how GTM motions are changing. And was most recently the co-founder and CEO of Gated which put a dent in the world of outbound.