30. Unlocking the Power of Win-Loss Analysis in with Spencer Dent

Ready to unlock the power of win-loss analysis for your business? Join us in this captivating conversation with Spencer Dent, co-founder of Clozd, as we unpack this crucial tool for business success. From understanding why you're losing or winning deals, to optimizing your strategies, and enhancing product development, we explore how win-loss analysis can be a game-changer in your sales and marketing efforts.

Ever wondered how competitors' processes can sometimes outshine yours? Or what soft skills your sales reps need to create a compelling buyer's experience? Well, Spencer and Cory navigate these critical aspects, drawing upon Steve Blank's Startup Owner's Manual and the Lean Startup. We delve into how essential buyer feedback is in refining products, pricing, and marketing, underscoring the concept of 'getting out of the building' as it relates to sales enablement. 

As we round off our conversation, you won't want to miss our insights on the importance of systematized win-loss analysis. We'll warn you about the pitfalls of a project-based approach and champion the need for consistency and long-term commitment. From the hurdles of selling in a nascent category to guiding reps to their first six-figure deal, we've got you covered. We also touch on how win-loss data can help you disqualify early and streamline prospecting - a veritable treasure trove of insights for all sales and marketing professionals. Tune in for this enlightening discussion!