Dive Club 🤿 Roman Tesliuk - From side projects to leading web design at Eleven Labs
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Dec 15, 2025 Roman Tesliuk, a designer at Eleven Labs, shares his journey from side projects to leading web design at a top AI company. He dives into the challenges of designing without strict brand guidelines and how he embarks on playful pixel experiments. Roman discusses the intricate details of mobile design, including typography and interactive elements. Excitingly, he unveils his bitmap icon tool and how AI enhances prototypes. Ultimately, he emphasizes balancing fun with deadlines, showcasing how creativity fuels innovation in product design.
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Built A Bitmap Icon Tool
- Roman built a bitmap icon builder in code that saved icon state as snippets and exported PNGs.
- He used the tool to generate many icons and prototypes, though most never shipped.
Tuned Hover Effects Through Many Prompts
- Roman iterated hover and explosion effects extensively and kept a history of versions while vibe-coding behaviors.
- He tuned parameters across dozens of prompts until landing on the interaction used in production.
Iterate With Controls, Not One-Shots
- Use AI iteratively: prompt for many variations, keep the ones that refine your taste, and discard the rest.
- Build small control panels (sliders/variables) to tweak motion and preserve iterations.