Lisa Sasevich is known as the “Queen of Sales Conversions” teaching more than 15,000 mission-driven entrepreneurs how to sell without being “salesy” as CEO of the Inc 500 company, The Invisible Close. Like many great businesses, hers was born in a time of adversity after being fired from her dream job in a recession. Building it from her home to $40mm in sales, Lisa shares today how you can use her Meant for More formula as you are hunkered down and thinking of what is next.