Ep.#64 Marcus Lovell Smith CEO @ Neutral Tech4Climate Podcast by

Startup Basecamp

PART 1: Meet the founder: Marcus Lovell Smith, CEO of Neutral

During this new episode of our Founder Series, we are sitting down with

Marcus Lovell Smith, CEO of Neutral. Neutral is the first pure

carbon-neutral food company in the US and works directly with dairy

farmers and beef ranchers to mitigate their climate impact and deliver

carbon-neutral food products to consumers in more than 2000 locations.

It was utterly fascinating to converse with Marcus and learn the ins and

outs of the dairy industry and how Neutral is tackling the emissions

of a notoriously difficult sector to decarbonize. Marcus first got

involved in the sector when he came to the US twenty years ago to run a

family dairy farm. He has since worked with the best at Alphabet,

Breakthrough Energy Ventures, and the Harvard Entrepreneurship program,

in a variety of leadership roles. With his love for the countryside and

farm life, he naturally found his way back by combining his business

acumen, passion for climate change, and love of the country through his

work at Neutral.

As 93% of Americans have dairy milk in their refrigerators, it’s

imperative that the sector’s emissions are tackled head-on immediately.

And Marcus is doing just that with Neutral. During the episode, we got

to ask him, where do the main dairy industry emissions come from? How

does he go about decarbonizing the industry? How does he get farmers on

board? And what are the future market opportunities for companies in

this space?

PART 2: My secret sauce: (AVAILABLE TO MEMBERS ONLY - More info on our

site)

In the second part of the show, Marcus explains how he got celebrity

investors such as Lebron James, and Mark Cuban to embrace his vision and

invest in the company. He will also share how he has sold his story,

and how he keeps the smile on his face despite the workload.

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