The PR Breakdown with Molly McPherson 09: How to Write a Hollywood Ending with your Internal Communications
Every business needs a foundation to communicate with its employees, which is why I brought Victoria Dew of Dewpoint Communications to talk about this critical piece of the communication puzzle.
Victoria’s unique perspective as a former entertainment industry professional and in-house communication professional both in the U.S. and overseas helps to bring a new voice to the creativity and transparency that goes into communicating with employees.
In this episode, we talk human-centric business, changes in work culture over the last 30 years, why a bigger budget doesn’t always mean better results and how internal communications changes in times of crisis.
As it becomes increasingly difficult to recruit and retain great employees, perfecting internal communications is vital. Listen in now and learn how you can do more with what you have to move the needle in your business.
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About Victoria
As a consultant, coach and in-house practitioner, both in the US and overseas, Victoria has worked in more than a dozen industries and verticals, and with diverse businesses, ranging from solopreneurs to some of the world’s largest technology companies.
Victoria holds a BA from Skidmore College, an MA from King’s College London, a PG Dip in Communications Management from Massey University and a Cert MS in Business Administration from Victoria University of Wellington. Victoria has earned the Strategic Communication Management Professional (SCMP) designation, and is also a certified business coach.
Victoria also serves as 2018-19 Vice Chair of the International Association of Business Communicators' (IABC) International Executive Board.
Want more information on Victoria and receive her guide to better writing? Click here to get her guide on writing tips.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people b
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