Agency Journey How to Build a Profitable Agency that Runs Without You
Mike Rose, Founder and CEO of Return On Energy, is a highly successful entrepreneur who has built multiple profitable agencies that can run without him. With a track record of accolades, including being named INC Best Places in America and a 3X Inc 5000 Fastest Growing Private Company, Mike shares his insights and strategies for creating a sustainable agency that can thrive even when the founder steps back.
As a HubSpot Diamond-Certified Partner and DFW American Marketing Association (AMA) Marketer of the Year, Mike's experience and expertise make for a valuable conversation on building a successful and scalable business.
In this episode, you'll learn:
- Three factors mike considered before selling Mojo Media Labs to Gravity Global 2:15
- The acquisition timeline and exit process 3:44
- An overview of Mojo Media Labs and Gravity Global 7:05
- How Mike empowered the Mojo Makers to make better business decisions 9:30
- The importance of training your team on how business works 12:20
- Mike's strategies to help create an agency that works like a well-oiled machine and fire yourself 15:40
- The psychology behind exiting as an owner 20:55
- How does micro mentorship works 30:15
- What's next for Mike Rose? 32:00
- ROE Breakthrough Workshop 34:30
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Resources mentioned in this episode:
- Mike Rose's LinkedIn
- Return On Energy's Website
- ROE Breakthrough Workshop
- ROE powers ROI Book
- Gray MacKenzie's LinkedIn