Journalism.co.uk podcast Creating and developing GenAI workflows in the newsroom, with David Caswell
Mar 22, 2024
David Caswell, founder of the innovation consultancy Storyflow and former executive product manager at BBC News Labs, dives into the transformative role of generative AI in journalism. He discusses how this technology democratizes access, empowering smaller newsrooms to innovate rapidly while larger organizations struggle with bureaucracy. David highlights key projects from the AI in Journalism Challenge that showcase AI-driven solutions. The conversation also addresses the ethical dilemmas in balancing agility with responsibility, encouraging newsrooms to rethink traditional workflows.
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Generative AI's Novelty and Accessibility
- Generative AI is different due to its ability to create diverse media from text prompts with great control.
- It is also highly accessible, usable without coding or data science skills, and affordable to many.
Small Newsrooms' AI Agility
- Smaller, nimble news organizations have an edge in AI innovation due to less bureaucracy.
- Larger legacy publishers face organizational barriers that slow AI project launches.
AI-Powered News Innovations
- Rappler used generative AI to create TLDR, a channel repurposing news for younger audiences with video and comics.
- Another project, Odin by Question Publica, quickly contextualizes breaking news by mapping elite Colombian social networks.