Starter Story

I Built A $1M SaaS In 87 Days | Starter Story

Aug 9, 2025
Guest
Andre Haykal Jr.
Andre Haykal Jr., an entrepreneur who rapidly built ListKit, a SaaS company, to $1M ARR in just 87 days, shares his riveting journey. He discusses overcoming initial roadblocks using cold email strategies and transforming from an agency model to a productized service. His insights extend to developing customer engagement tactics, effective sales approaches, and the importance of having a strong co-founder team. Andre also reveals daily routines that help balance personal growth with professional success, offering valuable advice for aspiring entrepreneurs.
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ANECDOTE

Productized Service To SaaS Path

  • Andre built ListKit from his agency and coaching work by productizing lead-generation services before building the SaaS.
  • He fulfilled orders manually at first to prove demand and gather product feedback.
ADVICE

Validate With A Productized Service

  • Use a productized-service to validate ideas, learn customer needs, and fund development before building full SaaS.
  • Reinvest revenue to iterate cheaply and avoid large upfront development costs.
ANECDOTE

Near-Failure Then Fast Relaunch

  • Andre nearly quit after spending months and money on developers who couldn't deliver the product.
  • A student named Oliver joined and helped them rebuild and launch, hitting $1M ARR in 87 days.
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