Akimbo: A Podcast from Seth Godin Don't be evil (E)
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Apr 24, 2024 The podcast explores Google's cultural impact, revenue model, and the power of search advertising. It discusses the significance of project-based learning in education and how to identify game changers in technology and culture. The narrative delves into ethical principles like 'Don't be evil' and the dominance of Google and Facebook in shaping online interactions.
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TV Guide's Surprising Market Power
- In 1990 the Annenberg family sold TV Guide for over $3 billion, more than the major networks were worth.
- Seth uses this to show how directories of attention can become more valuable than the creators of content.
Union Square Google T‑Shirt Moment
- Seth recounts wearing a Google T-shirt and being greeted as if he worked for Google in Union Square.
- He uses the moment to show how indispensable Google's search value became to billions of people.
How Tiny Search Fees Scale To Billions
- Google earns roughly a tenth of a penny per search by selling permission-based ads next to search results.
- Clicks vary hugely in value, creating a model where tiny volumes scale into massive revenue.