Knowledge For Men Mason Thomas: From Fast Food Worker, Climbing Telephone Poles and Selling Product out of a Trunk to a 7 Figure Supplement Brand
Sep 28, 2020
Mason Thomas, founder of Superior Labs, transitioned from a fast-food worker to a seven-figure supplement entrepreneur. He shares his journey from selling products out of his car to achieving Amazon success. Mason discusses the importance of product quality, his unique formulations, and how a strong mindset helped him navigate challenges like COVID. He emphasizes routines for productivity, the shift to e-commerce, and the value of surrounding oneself with growth-minded individuals. Mason redefines success as holistic growth over mere wealth.
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From Garage Formula To Store Shelves
- Mason built his first supplement (Epic Lean) by contract manufacturing ingredients he liked for himself and friends.
- He sold it in local mom-and-pop shops before scaling to Amazon, learning product and retail dynamics early.
Margins Beat Brand Power Early On
- Selling directly to small shop owners let Mason offer much higher wholesale margins and beat national brands on shelf.
- Early nimbleness and low overhead created competitive advantage before stricter regulations arrived.
Launch Online To Scale Fast
- Launch on platforms with wide reach like Amazon to scale quickly and generate real-time sales signals.
- Be prepared to handle orders, customer service, and logistics personally at first to learn the business.
