Adam Sheingate has written Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy (Oxford University Press, 2016). Sheingate is associate professor of political science at Johns Hopkins University.
Who is spending all this money – multiple billions in 2016 – on politics? Consultants, of course, and they’ve been at it for decades. In Building a Business of Politics, Sheingate walks through a century of political history, explaining how the rise of polling and business marketing influenced the nature of campaigns and policy advocacy. The book’s central argument is about the way politics has been reshaped by business and how the business of politics has changed the way we think about policy.
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