Our guest today is Sophie Vo, studio and game lead at Voodoo, and founder of Rise and Play, a knowledge sharing platform for leaders in the gaming industry. In our conversation today, we talk about Sophie’s experience building a new gaming studio focused on producing casual games within Voodoo, a company better known in the hyper casual space.

In today’s conversation, Sophie tells us about how she started building her studio from scratch - and the completely unexpected challenges she had to face along the way. She talks about the skepticism about her business model, the fundamental differences between casual and hypercasual games that she saw could threaten the future of her studio, and a ticking clock that her team was building against. She talks about the shock of the pandemic on her then budding team - and the emotional upheaval it caused. She talks about the critical conversations she had to have - with her leadership and her team - when she realized that she was being asked difficult questions about what their team was building

This is an incredible warts-and-all conversation, and I felt this was an inspiring and instructive conversation - especially since Sophie was very candid and transparent about her challenges and struggles, as much as she was about what she did about these challenges.

We’re so glad to bring you this conversation today.

KEY HIGHLIGHTS

✨ The priorities for growing a brand new team
🔭 Why preparation for the long-term is the only strategy to have
🔑 The key to LTV is retention
🦘 The leap from casual to hyper casual

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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/zero-to-launch-how-to-actually-build-a-casual-gaming-studio-from-scratch-with-sophie-vo-studio-game-lead-at-voodoo/

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