Behind the Brand: The Story of Purely Elizabeth

Nov 19, 2025

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In this episode of Transform, Sami Spalter sits down with Liz Granville, the founder of Purely Elizabeth, one of Sami’s all-time favorite brands. From discovering the brand during her weight loss journey to now, 17 weeks pregnant and still starting every morning with their chocolate chip cookie granola, this conversation feels full circle in the best way.

Together, Sami and Liz dive into Liz’s journey into nutrition and entrepreneurship, from the early days of building her business to landing Purely Elizabeth in Whole Foods. Liz opens up about the mindset shifts that shaped her path, the lessons from her first year in business, and how she’s stayed grounded in integrity and intention as her company has grown.

This episode is an inspiring reminder that the life you dream of often begins when you step outside your comfort zone — and that success is just as much about staying true to yourself as it is about chasing what’s next.

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