How qualitative insights drive big, measurable growth | Angie Amlani | Drop 5 Ep.03

Angie Amlani, the Executive Director of Research & Strategy at MetaLab, joins us to discuss how qualitative insights can lead to significant, measurable growth. She explores the importance of accurately defining the right problems when it comes to growth metrics and highlights the role of research in shaping strategy. Angie emphasizes the collaboration between researchers and strategists, the necessity of qualitative research, and the balance between intuition and data. Additionally, she discusses the integration of AI into research workflows and how to measure the impact of research. The conversation also touches on the importance of continuous user engagement in product development.--------------------------------------------------------------------------------------------------------------------------------------------Where to find Angiehttps://www.linkedin.com/in/angelina-amlani/--------------------------------------------------------------------------------------------------------------------------------------------Host: Emmanuel: https://www.linkedin.com/in/omoleemmanuel IniOluwa - https://www.linkedin.com/in/inioluwa-abiodun -----------------------------------------------------------------------------------------------------------------------------------------Production by ⁠- https://www.linkedin.com/in/damilola-ilesanmi-720baa1b0 ⁠⁠For inquiries about sponsoring the podcast, email hello@growthdesigncast.com