30 Minutes to President's Club | No-Nonsense Sales We Analyzed 85 Million Cold Emails: This is How You GUARANTEE Replies | Sell Playbook
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Jul 22, 2025 In this discussion, Jason Bay, who trains sales teams worldwide, shares insights from analyzing 85 million cold emails. He emphasizes the importance of brevity, advocating for 4-sentence emails under 100 words to maximize replies. Personalization is key, with tailored messages leading to five times more engagement. Jason highlights the detrimental impact of jargon and salesy language, promoting a buyer-focused approach instead. Actionable takeaways include using the 'Reply Method' framework and effective CTAs to improve response rates significantly.
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Keep Cold Emails Short
- Keep your cold emails under 100 words and use 3 to 4 clear sentences.
- Short, punchy emails reduce cognitive load and increase the chance they get read and responded to.
Avoid Buzzwords and Pitches
- Avoid buzzwords, product pitches, and phrases like optimize, streamline, and AI in cold emails.
- Focus on problems your buyer cares about and speak to their priorities to improve reply rates.
Sell What Buyers Care About
- Buyers respond better when messages tie into their current priorities, not just product features.
- Shifting buyers to new priorities rarely works; meet them where they are already bought in.