#48, Tim Etherington-Judge, Founder Healthy Hospo, co-founder Avallen Calvados, recovered brand ambassador

Tim's company Healthy Hospo is at the forefront of bartender health, both mental and physical, but it took a crisis in his career to put him on that path. After bartending in the UK and New Zealand, he became a liquor brand ambassador, first regionally in India and Africa, then globally for Bulleit whiskey, before one day hitting a wall - almost literally.

We talk about avoiding being kidnapped, adjusting your sleep cycles, strategies for day 1 of not drinking, doing things purposely, drawing cocks with your Strava runs, the madness of cycling in general and Alpine cycling in particular, why what we used to call bartender contests are now called "engagement programs", why brands lose their souls when they outsource such programs to agencies,  how we're at the extreme end of the drinking spectrum, why he's breathing new life into the Appletini with his brand Avallen Calvados, and a whole bunch more.

Healthy Hospo: https://healthyhospo.com/ (Tons of free resources to improve your mental and physical health & happiness, all tailor-made for hospitality industry people)
Avallen Calvados: https://avallenspirits.com/
Tim on LinkedIn: http://linkedin.com/in/timetheringtonjudge
Tim on Instagram: https://www.instagram.com/gingerbitters/?hl=en

Get in touch with Duff!

Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either, and no, you can't sit in on the interview or Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

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