This Past Weekend w/ Theo Von E314 Jimmy John Liautaud
Dec 23, 2020
Jimmy John Liautaud, founder and former CEO of the billion-dollar sandwich chain Jimmy John's, shares his inspiring entrepreneurial journey from a humble garage to success. He discusses overcoming challenges, the significance of fresh ingredients, and balancing work with personal life. Jimmy reflects on the American entrepreneurial spirit today, emphasizing community connections and resilience post-COVID. With humor sprinkled throughout, he offers advice on happiness and fulfillment that resonates well beyond the world of sandwiches.
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From Hot Dogs to Sandwiches
- Jimmy John Liautaud's father gave him $25,000 to start a business or join the army.
- He initially planned a hot dog stand, but pivoted to sandwiches after seeing a simpler business model.
Motivation and Fear
- A video question asks Liautaud and Theo Von about their entrepreneurial motivation.
- Liautaud says his initial drive stemmed from fear of failure and his father's desire for him to join the army.
The Bread Revelation
- Liautaud decided to bake his own bread after seeing a Milwaukee shop's success.
- He found a better frozen dough, contacted the manufacturer, and connected with a supplier, Ganella.