The Fintech Marketers and Leaders Podcast How Cheddar is Redefining Financial Inclusion with Luke Ladyman COO & Co-Founder of Cheddar
In this episode, we sit down with Luke Ladyman, the COO & Co-Founder of Cheddar, to unpack the pivotal shifts, challenges, and innovative strategies behind building a successful FinTech startup.
Originally launched as a peer-to-peer payments platform, Cheddar has evolved into a loyalty and rewards platform focused on financial inclusion. Luke takes us through the strategic pivots, data-driven growth tactics, and partnership strategies that helped scale the company to over 100,000 users.
Join them as they cover topics such as:
✅ Navigating product pivots based on user feedback
✅ Using data-driven marketing and iterative learning
✅ Building strategic brand partnerships from startups to major retailers
✅ Overcoming open banking adoption challenges
✅ Driving loyalty and retention through hyper-personalization
✅ The role of AI and future innovations in financial inclusion
If you're in FinTech, growth, or product development, this episode is a must-listen!
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About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.