Ready or not, the holiday season is here! Let’s dive into holiday content ideas that will spark your creativity, no matter what your niche may be. From trending buzzwords to repurposing your best-performing posts with a seasonal twist, I’ll walk you through tons of actionable hooks, scenarios, and brand-specific concepts to help your content stand out this time of year. Whether you’re in real estate, food, home interiors, writing, or even a lawyer or pediatrician, I’ve got strategies that you can use too. This season can feel chaotic and stressful, but I want it to be fun!

In this episode we’ll be covering:

How to train your Instagram algorithm for holiday sales and trending topics discovery.
Three strategies for viral holiday reels: scenarios, buzzwords, and relatable identifiers.
Ideas and examples for home decor, food, real estate, and authors to maximize holiday engagement.
Tips for updating previous posts with a seasonal twist for winter, Christmas, Hanukkah and beyond..
Local marketing suggestions: spotlighting holiday events, markets, and must-visit spots in your city.

Featured content in this episode:

Interiorjems: Ralph Lauren Christmas decor you haven’t seen
Beyond_gray: Decorate your stair railing like a pro
Beyond_gray: How do you hang your window wreaths?
Lifebyleanna: Above sink garland hack
Life_of_glow: How do you get your dried citrus so perfect?
Miriamobrien_: Ralph Lauren inspired Christmas on Amazon
Drinkswithdanica: Your new favorite holiday cocktail
Simplyeverydayliving: Christmas Shirley Temple
Leahsguides: Books that make you feel like you're in a Hallmark movie
Xchristmas365x: Christmas breakfast ideas
Jingle.all.year: Ultimate Christmas movie calendar
Emilywelchstyle: Soon life will feel like an early 2000’s Holiday rom-com
Lindsforthegirls: Perfect Christmas fleece
Cozycornerkai: How we’re surviving darker days
Lex_nicoleta: Gifts for the coolest girl you know
Leannebarlow: Picky girl christmas
Katiegeorges: Gifts people actually want under $25
Krystaldunn_: Girls craft night

Recommended episodes:

Episode 057: Repurpose Your Content for More Impact with Less Effort
Episode 067: The Importance of Belonging on Soc

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Give Your Social Media Content a Holiday Twist