On this week’s episode of Conversational Selling, we speak with Fred Diamond, President, Executive Director, and Co-Founder of IES, the Institute for Excellence in Sales. He's also the host of the award-winning Sales Game Changers Podcast.

Fred started his prolific career in software sales with Apple, Compaq, and Compuware, and had a side-hustle as an in-demand party DJ. He has interviewed 1000s of sales professionals and leaders, always seeking tips to pass on to IES members to help them get better at the art and science of professional sales.

We chat with Fred about all he’s learned from hosting a webinar a day, as well as:

The three big challenges everyone is facing right now
Being empathetic to customers’ concerns
The three keys to successful sales
Differentiating yourself as a professional by staying committed to your development
And more

Fred Diamond | Three Keys to Successful Sales