Becoming the face and personality behind your brand can have a huge impact on your bottom line. Because at the end of the day, people want to buy from other people. They want to spend their hard-earned dollars with someone they like. That's exactly what Vivian has done with KinkyCurlyYaki. She shares:

The power of building an audience and building a community.
How to write a high performing post-purchase email.
Why you can (and should) do SEO on your own.
Why you should never hand over the vision for your brand to someone else.

Show Notes & Links

[10:09] If you don’t use ads to get to $1M in sales, what does that look like?
[13:23] Where was your audience?
[15:45] What her most engaging email copy really looks like.
[20:24] How do you get started with SEO?
[25:12] How the KinkyCurlyYaki site has changed over time.
[27:27] Vivian’s $10k photoshoot mistake.
[34:29] The campaign that brought in $44k in 1 hour.
KinkyCurlyYaki
Vivian Kaye on Twitter
Dave Gerhardt on Twitter
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How Vivian Kaye Made Her First $1M In Sales Without A Single Paid Ad