Big Technology Podcast

Amazon's Identity Crisis — With Todd Bishop

Jan 18, 2023
Todd Bishop, co-founder of GeekWire, offers keen insights into Amazon's quest for efficiency while grappling with its innovative spirit. He discusses the impact of recent layoffs on both HR and consumer divisions, questioning if 'The Everything Store' can adapt to become 'The Some Things Store.' The conversation shifts to Amazon Web Services' challenges in a volatile market and the evolving workplace culture. Bishop also touches on unionization efforts, contrasting Amazon's resistance with Microsoft's acceptance, while reflecting on corporate strength amid technological innovation.
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INSIGHT

Amazon's Retail Losses

  • Amazon is losing money in its retail business, while AWS and advertising remain profitable.
  • This raises questions about Amazon's core identity and future direction.
INSIGHT

AWS Subsidizing Retail

  • AWS profits subsidize Amazon's retail business, similar to past trends.
  • Spinning off AWS could unlock shareholder value, but it's unlikely due to its importance to Amazon.
INSIGHT

Amazon's Identity Crisis

  • Amazon struggles to define its core identity beyond "customer-centricity."
  • It needs to clarify its purpose and actions beyond its original bookselling roots.
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