Wake Up to Money Counter offensive
Nov 4, 2025
Ian Hoskins, Director of the Mar Pub Group, shares insights on the rising influence of food influencers in the restaurant industry, discussing their marketing impact and the pressure on presentation due to social media. David McKelvey, former Detective Chief Inspector, tackles the alarming rise in retail crime, detailing underreporting issues and the increasing violence and theft in stores. Both guests emphasize the need for strategic responses in hospitality and retail to navigate modern challenges.
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Influencers As First-Line Marketing
- Influencer marketing has become a primary, ubiquitous first line of promotion for many food businesses.
- Ian Hoskins says every type of venue now relies on content creators to generate demand and bookings quickly.
Use Targeted Influencer Campaigns
- Work with PR and repeat influencers to target launches and menus for immediate booking spikes.
- Ian advises using coordinated influencer visits to create rapid, measurable upticks in bookings.
Budget Messaging Shapes Expectations
- Pre-budget signalling is common and helps set public and market expectations ahead of the formal fiscal statement.
- Tineke Fricke says talk of tax rises is already priced in because the fiscal gap has widened since last year.